Naked Drama Collection is new Lash Couture line by KISS and it offers an exquisite sheer glam look with the new Flexi Band Technology. For the launch of the new Naked Drama lash collection, I was responsible for creating a special landing page and providing art direction for creative contents to be used on social media.
Landing Page | Created a landing page from idea concept to completion and worked closely with a developer to ensure the function and visual on both desktop and mobile.
Social Contents | Provided art direction by reviewing the mood board and researching the current trends. Tried to make sure all the contents are cohesive and stay on brand.
Created a specific theme for each item to match the brand identity and provided a detailed art direction including overall colors, composition, individual prop ideas, and more. These images were posted on social media, and the rates for engagements and likes were 2x higher than the average.
Jewel Fantasy is High-Fashion glam mani for an unique, independent, and fearless woman. I was responsible for creating digital artworks to promote the new look of Jewel Fantasy collection including but not limited to web banners, social banner ads, Instagram grid, and emails.
Web Banner | Selected the model images from in-house photo shoot and created a main banner for the website. Tried to achieve a look that is simple enough to focus on products yet trendy.
Instagram Grid | Created Instagram grid to increase the brand awareness on the Fantasy collection. Was responsible from initial concept to production.
Email Marketing 1 | Email sent to all KISS subscribers featuring most liked posts on KISS Instagram.
Email Marketing 2 | Email created to promote the Fantasy collection nails at Walmart. This email had a higher click-through rate than the average.
Email Marketing 3 | Promotional email for the #OwnYourBold contest held on Instagram.
Lead designer to initiate the concept and theme for holidays and special promotions happening every month, and execute all the digital contents such as web banners, social ads, and emails.
KISS, the #1 lash brand in America, leads the eyelash category in innovation and sales growth. I was responsible for creating organic posts and ad banners for social media, and artworks for contests or special events including emails.
Social Banners | Tried to elevate the KISS brand identity by focusing on premium quality and the aesthetics of new Lash Couture family - classic and bold - using its core colors; black, white, and red.
Instagram Contest | Created digital creatives for the Instagram contest ‘Who Wore It Better’ including social banner, web banner, and email. To enter, fans had to show their gorgeous lash look, and tell which Lash Couture style they’re wearing.
Facebook Ad | New KISS Lash Couture Triple Push-Up Collection’s ‘Brassiere’ lashes were emphasized with alluring elements; lingerie, jewelry, and perfume.
Email Marketing 1 | Initiated and created an email featuring top reviews rated by customers to increase the awareness on new KISS Lash Couture Triple Push-Up Collection.
Email Marketing 2 | Focused on the overall look and feel of KISS Lash Couture Triple Push-Up Collection - bold and glamorous. Added a video clip on the footer to encourage customers to view and shop KISS lashes at Ulta.
Email Marketing 3 | Email introducing new KISS Lash Couture 5th Avenue Collection with the New York city theme.
2017 - 2018
Created banners for the website and social media, and email newsletters for KISS Products during New York Fashion Week. Celeb Nail Artist Gina Edwards created the nail looks for Christian Siriano, Naeem Khan, and Bibhu Mohapatra Collection at NYFW.
Web Slider | Seasonal main banner slider featuring the latest runway collections and backstage scenes.
Email Marketing | Created how-to-get-the-look emails introducing each fashion designer and KISS Products items that were used during the fashion show.
Category Banners | Responsible for selecting photos from the runway and creating a simple but strong category banners. Focused on highlighting the details and colors of the collection with nails.
2017 - 2018
KISS Gold Collection ranges from everyday essentials to versatile hair straightening tools for easy, self-styling that gives you the confidence to show off that chic appeal. The Collection’s bold, fashion-forward aesthetic is a celebration of the salon quality while bringing a freshness and excitement to the brand with its modern look and feel.
To celebrate Mother’s Day, we did a giveaway to promote the new gold edition hair appliances and I was responsible for the overall concept and digital contents for social media.
Social Banner | Created an animated GIF to engage more fans.
Instagram Story Banner | Created IG story banner so that customers who visit KISS Instagram feed can view the banner from the Instagram highlights.
Landing Page | Developed the landing page based on the keywords; simple, modern, and feminine. Tried to highlight the various functions of each product.
The first ever designer collaboration for imPRESS Press-on Manicure starts with the prestigious fashion designer, Christian Siriano. A frequent partner of KISS Nails & imPRESS Manicure at New York Fashion Week, Christian Siriano recalled past fashions from his runway collections to create this design collection of everyone’s favorite gel manicure, imPRESS! Artworks and concept for the overall digital campaigns were directed by the art director and senior director from Creative team.
Landing Page | Created and developed a landing page layout. Goal was to create a powerful and elegant look.
Email Marketing | One week after the launch email, sent out another reminder email featuring a hand shot of top selling item to our subscribers.
Social Media | Responsible for a full suite of digital marketing collateral from its teaser to launch.
imPRESS Manicure is a press-on gel manicure that offers stylish and on-trend designs for users. Designed a microsite for imPRESS Manicure's Spirit Nails Collection to encourage college students and young sports fans to celebrate with their favorite team by offering a wide range of colorful nails.
Microsite | Responsible for conceptual development and page layout. Worked closely with a front-end developer to offer the best user experience.
Social Media: Facebook Ad | Graphics are designed to have the same look and feel of the microsite and encourage viewer engagement by using bright and fun colors.
MUAH by KISS was made just for girls that are inspired by beauty. I was responsible for creating digital artworks for the website and emails.
Web Banners | Created a set of banners using pastel colors and playful objects to appeal cool young customers.
Email Marketing | Initiated and created an Easter-themed email targeting all mothers.
Beauty Bar by KISS is the first pop-up interactive experience from KISS Products that invites guests to receive complimentary manicures and lashovers. The Beauty Bar is not only a way to connect with the fans, but also for others to experience KISS Products in a fun and memorable way. I was responsible for creating artwork for social media, websites, metro newspaper ad, and coupon that goes along with the overall look of the Beauty Bar.
Art direction on in-house photographs and supported prop styling. Tried to make the social contents more exciting and personal by using vibrant colors, adding calligraphy, and placing objects dynamically.
This project is to create a set of four different faces to demonstrate cosmetic products and share various makeup looks that can be created. Images were used for a website banner, social post, and videos.
Bejour.com is e-commerce site for artificial nails and lashes, cosmetics, hair care, and hair appliances. Created seasonal coupons featuring new or top selling items.
Something fun for social media.
A set of icons for the natural skincare brand SOO'AE. Redesigned the shapes of leaves with clean, modern look and feel.
Created a brochure for the exhibition "Teapot" held at Morris Gallery in Daejeon, South Korea.