Responsible for art direction on creating social contents and supporting prop styling.
Responsible for promotional banners and campaigns on social media for KISS Products, a global beauty brand specializes in artificial nails, lashes, and cosmetics.
Illustrated a branded bag for a global beauty brand KISS Products. This KISS bag was displayed at the BeautyCon event in Brooklyn and POP UP Beauty Bar by KISS in Soho, New York.
Created banners for the website and social media, and email newsletters for KISS Products during New York Fashion Week. Celeb Nail Artist Gina Edwards created the nail looks for Christian Siriano, Naeem Khan, and Bibhu Mohapatra Collection at NYFW.
Web Slider | Seasonal main banner slider featuring the latest runway collections and backstage scenes.
Email Marketing | Created how-to-get-the-look emails introducing each fashion designer and KISS Products items that were used during the fashion show.
Category Banner | Responsible for selecting photos from the runway and creating a simple but strong category banners. Focused on highlighting the details and colors of the collection with nails.
The first ever designer collaboration for imPRESS Press-on Manicure starts with the prestigious fashion designer, Christian Siriano. A frequent partner of KISS Nails & imPRESS Manicure at New York Fashion Week, Christian Siriano recalled past fashions from his runway collections to create this design collection of everyone’s favorite gel manicure, imPRESS! Artworks and concept for the overall digital campaigns were directed by the art director and senior director from Creative team.
Landing Page | Created and developed a landing page layout. Goal was to create a powerful and elegant look.
Email Marketing | One week after the launch email, sent out another reminder email featuring a hand shot of top selling item to our subscribers.
Social Media | Responsible for a full suite of digital marketing collateral from its teaser to launch.
Responsible for promoting the limited-edition Halloween collection for Broadway Nails. Worked closely with the social media manager for the brand concept and supported photographer with prop-styling, and selecting and editing the images.
Beauty Bar by KISS is the first pop-up interactive experience from KISS Products that invites guests to receive complimentary manicures and lashovers. The Beauty Bar is not only a way to connect with the fans, but also for others to experience KISS Products in a fun and memorable way. I was responsible for creating artwork for social media, websites, metro newspaper ad, and coupon that goes along with the overall look of the Beauty Bar.
Responsible for the overall aesthetics on Instagram including retouching in-house photographs and creating branded banners.
This project is to create a set of four different faces to demonstrate cosmetic products and share various makeup looks that can be created. Images were used for a website banner, social post, and videos.
imPRESS Manicure is a press-on gel manicure that offers stylish and on-trend designs for users. Designed a microsite for imPRESS Manicure's Spirit Nails Collection to encourage college students and young sports fans to celebrate with their favorite team by offering a wide range of colorful nails.
Microsite | Responsible for conceptual development and page layout. Worked closely with a front-end developer to offer the best user experience.
Social Media: Facebook Ad | Graphics are designed to have the same look and feel of the microsite and encourage viewer engagement by using bright and fun colors.
KISS is a global beauty brand that offers professional-quality and innovative beauty products with affordable price. For KISS Europe site, I was responsible for creating a set of web banner sliders on a seasonal basis.
Web Slider | Created winter/holiday themed top banners featuring the most popular items. Featured artworks are for KISS UK, and goal was to create a simple and modern look with a hint of holiday sparkle.
Bejour.com is e-commerce site for artificial nails and lashes, cosmetics, hair care, and hair appliances. Created seasonal coupons featuring new or top selling items.
KISS is a global beauty brand that offers professional-quality and innovative beauty products with affordable price. This project was to create spring themed web banners for 2017 new items.
Web Slider | Seasonal top banners for KISS Product featuring the newest and popular items.
Something fun for social media.
A set of icons for the natural skincare brand SOO'AE. Redesigned the shapes of leaves with clean, modern look and feel.
Created a brochure for the exhibition "Teapot" held at Morris Gallery in Daejeon, South Korea.