The first ever designer collaboration for imPRESS Press-on Manicure starts with the prestigious fashion designer, Christian Siriano. A frequent partner of KISS Nails & imPRESS Manicure at New York Fashion Week, Christian Siriano recalled past fashions from his runway collections to create this design collection of everyone’s favorite gel manicure, imPRESS! Artworks and concept for the overall digital campaigns were directed by the art director and senior director from Creative team.
Landing Page | Created and developed a landing page layout. Goal was to create a powerful and elegant look.
Email Marketing | One week after the launch email, sent out another reminder email featuring a hand shot of top selling item to our subscribers.
Social Media | Responsible for a full suite of digital marketing collateral from its teaser to launch.