Jewel Fantasy is High-Fashion glam mani for an unique, independent, and fearless woman. I was responsible for creating digital artworks to promote the new look of Jewel Fantasy collection including but not limited to web banners, social banner ads, and emails.
Web Banner | Selected the model images from in-house photo shoot and created a main banner for the website. Tried to achieve a look that is simple enough to focus on products yet trendy.
Banner Ad | Created an ad for Facebook and Instagram to increase the brand awareness on Jewel Fantasy collection.
Email Marketing 1 | Email sent to all KISS subscribers featuring most liked picture on KISS Instagram. Focus was to make the content visually appealing and stand out from other regular emails so that sparks subscribers' desire for consumption.
Email Marketing 2 | Email created to promote the Fantasy collection nails at Walmart. Used the black background to make the model images and nails stand out more. This email had a higher click-through rate than the average.
Instagram Grid | Held responsibilities in creating a contest to promote the Fantasy nail collection from concept to production.