KISS, the #1 lash brand in America, leads the eyelash category in innovation and sales growth. I was responsible for creating organic posts and ad banners for social media, and artworks for contests or special events including emails.
Social Banners | Tried to elevate the KISS brand identity by focusing on premium quality and the aesthetics of new Lash Couture family - classic and bold - using its main colors, black, white, and red.
Instagram Contest | Created digital creatives for the Instagram contest ‘Who Wore It Better’ including social banner, web banner, and email. To enter, fans had to show their gorgeous lash look, and tell which Lash Couture style they’re wearing.
Facebook Ad | New KISS Lash Couture Triple Push-Up Collection’s ‘Brassiere’ lashes were emphasized with alluring elements; lingerie, jewelry, and perfume.
Email Marketing 1 | Initiated and created an email featuring top reviews rated by customers to increase the awareness on new KISS Lash Couture Triple Push-Up Collection.
Email Marketing 2 | Focused on the overall look and feel of KISS Lash Couture Triple Push-Up Collection - bold and glamorous. Added a video clip on the footer to encourage customers to view and shop KISS lashes at Ulta.
Lash Swatch Chart | Created a lash swatch chart for Pinterest to help customers to see and shop their favorite lash style from Triple Push-Up Collection.
2017 - 2018