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The first designer collaboration for imPRESS Press-on Manicure starts with the prestigious fashion designer, Christian Siriano. A frequent partner of KISS Nails & imPRESS Manicure at New York Fashion Week, Christian Siriano recalled past fashions from his runway collections to create this design collection of everyone’s favorite gel manicure, imPRESS! Artworks and concept for the overall digital campaigns were directed by the art director and senior director from Creative team.
Landing Page | Created and developed a landing page layout.
Email Marketing | Designed emails featuring top selling items with the look and feel of the designer and product.
Social Media | Responsible for a full suite of digital marketing collateral from its teaser to launch.
2017